This is the most appropriate technique if you’re approaching a new website, without an existing structure in place. Participants aren’t given any information beforehand, and they are responsible for naming the groups. Open card sorting is when participants are given cards containing the content you need to organise, and are asked to categorise them entirely independently. There are two key types of card sorting: #2 Open card sorting Instead, try a technique called “Card sorting” with as many stakeholders as you can – with your team, your friends, your family, and most importantly, your customers. In larger companies, it’s easy to jump to the assumption that the the website should follow the way the company is structured, but this is a dangerously non-customer-centric approach to information architecture. Starting at a high level and thinking about the overall information architecture of your website is important to give your navigation a hierarchy and ensure you don’t forget important links that may be overlooked. It’s easy to jump into chucking links in a line at the top of your pages before you’ve fully considered the structure of your website. #1 – Do define your information architecture Ready to find out how to best facilitate conversions on your website, and which deadly web design sins to avoid? Here are our best and worst website navigation practices. #15 website navigation best practices & worst mistakes to avoid Therefore, it’s essential that as a website owner, or a website designer or developer, you understand how to nail your website’s navigation. If a website has a high bounce rate, impressions, visits and conversions will all be affected.

The simple fact is that if your website isn’t easy to navigate, users won’t hang around. In turn, the idea is that your business goals are more likely to be reached, because the journey from A to B has been made to feel as natural not to mention as convenient as possible.

From scanning through menus to clicking on call-to-action buttons – website navigation helps your users to get around easily. Website navigation encompasses every aspect of how users interact with your website. In this post we’ll take a look at some key lessons learned from designing our own website navigation over the years, and share a few examples from some of the best sites out there.Īll of which is designed to help you make impactful changes to your website to supercharge those all-important clicks and conversions. Get your website navigation wrong, and it could spell disaster.Įvery website out there has some form of navigation, and there’s often a lot of questions about how to approach this critical aspect of web design. Whether you’re selling software or sausages, your website navigation must make the journey as smooth as possible for your users.

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